Consumer Packaged Goods (CPG) is a term used to describe goods that are consumed on a daily basis, such as food, beverages, toiletries, and cleaning products. These products are typically sold through retail channels such as supermarkets, convenience stores, and online retailers.

CPG companies are constantly striving to drive sales through innovative packaging, branding, and marketing strategies. Packaging plays a critical role in the success of CPG products, as it helps to protect the product, preserve its freshness, and make it more appealing to consumers.

In recent years, there has been a growing trend towards sustainable packaging in the CPG industry, as consumers become more environmentally conscious. CPG companies are investing in eco-friendly packaging materials and designs that minimize waste and reduce their environmental impact.

Additionally, with the rise of e-commerce, CPG companies are adapting their packaging to meet the demands of online shoppers. This includes creating packaging that is easy to ship and handle, and that provides a good user experience for customers.

Overall, CPG products remain a significant part of the retail industry, with high-volume sales and a strong focus on packaging innovation to drive consumer engagement and satisfaction.